Julissa and will Marcencia
Julissa and will Marcencia, owners of Drink Down Media, is champions off Northern Bay Team Journal’s 2018 Latino Providers Leadership Honors.
Professional background: Julissa become their media job during the the girl undergrad during the Viacom Mass media Networks’ Music & Activities Classification (MTV, VH1, Comedy Main). Once graduating, she try hired into the Nickelodeon Class (Nickelodeon, Nick Jr.) within their Circle Sales force.
Shortly after recognitions and you may advertisements inside Viacom, she kept to Barcelona, The country of spain to pursue her MBA where she worked for PRISA Radio, new planet’s prominent Language-language Radio Group. Through to graduation and you will swinging back to Southern Ca, she are given an advertising standing at Univision Telecommunications.
Often first started their blog post-school industry within the Selling in the financial industry when you are rapidly realizing the guy didn’t do so for very long. The guy made the positioning change to Media, recognizing an agreement with Univision Communications’ ads sales staff. Thanks to certain advertisements, he moved out to the company’s most recent revenue-promoting department, Blogs Delivery.
They resigned the business operate during the Univision to run off overseas, mixed the past brands because they become their legacy, and you will began their entrepreneurial trip in the media. It today own and you can efforts Napa Valley’s Radio stations, KVYN-FM and you can KVON-Have always been and their digital and you may social assets.
Education: Julissa: United Global Company Universities; Barcelona, Spain: masters in operation administration (Internationally Conversion and a school; Lime, CA: bachelor’s running a business government (marketing)
Inform us your story hence of your own organization: KVON 1440-Have always been and you can KVYN 99.3-FM are steered by the heart of the Napa Valley as the the fresh Napa Valley’s a couple of the radio. KVON “The Voice regarding Napa” were Eharmony vs Chemistry only available in 1948 and you can KVYN “Brand new Vine” from inside the 1975. The fresh channels do and you will curate a mixture of blogs focused on reports, speak, sporting events, and you may tunes.
They arrive from the airwaves, digitally, along with the city so you can serve the new varied organizations regarding the Northern Bay and those who weight off afar. KVON is present online during the KVON and you can KVYN was at 993thevine.
Whenever we gotten radio stations stations, i took a pledge to live on as much as the mission of informing and strengthening the new Napa Area and beyond constantly. Our company is most proud of brand new hard work and you can commitment all of our team presented anyone from inside the 2017 Napa Complex fires, doing work tirelessly and you can hours and hours getting 16 upright weeks.
Technology is constantly-altering and that affects just how anybody availableness sounds and you can advice audibly. Posts usage of is extremely fragmented, so we must make sure the audience is at the forefront of everyone’s mind.
A couple of greatest obstacles i’ve encountered: anxiety about this new not familiar and you will ageism that is present in our people that have entrepreneurship. Most people are astonished and confused once they come across us inform you to conferences otherwise incidents since “owners/operators” because of our years. To get over all of our obstacles, i deal with the nation day at the same time with our long-name sight positioned and you will crack as many barriers as we are able to.
On the major mass media people merging and going to “network” platforms, the hunger to own local stuff by people is now healthier and you will stronger. Our paradigm ‘s the contrary – we’re bringing more and more regional suggestions to our community. Becoming regional and bringing our very own audience high-quality content has become is brand new disruptor.
Julissa – Joanelle Miro is a manager I spent some time working less than along with her approach to business is refreshing just like the a female about male-controlled automobile business.
Napa Latino providers management during the Wines Off News routine breaking since of many traps as they possibly can
Write to us concerning your neighborhood engagement: Julissa is on the board regarding animal passions advocate and you can teacher, Napa Humane, along with offering on the Sale panel for mental health company, Mentis, and also the Napa Chamber. She is in addition to a proud member of the new Kiwanis Bar away from Napa.
Tend to is actually a recent classman of your own leadership system, Leadership Napa Valley, and a member of the Dawn Rotary Pub.
Newest understanding: Every quarter, we strive to read one of the exact same instructions so we can also be explore and you can interpret whatever you enjoys discover. A couple of times it will not actually look like our company is understanding brand new same book, that gives so you’re able to high talks. One of several hill pile away from instructions into all of our “Have to End up” listing, the audience is learning Zappos inventor, Tony Hseih’s “Taking Contentment.”
Very want to meet: Anthony Bourdain – there are a lot unanswered issues and you may towns and cities you will find yet to visit too, and you can Bourdain got an interesting contact lens that people travel vicariously through their reveals.